9. November 2021, 11.00 bis 12.00 Uhr Kunstuniversität Linz, Domgasse 1, DO0327
Interface Cultures lädt im Rahmen der INTERFACE CULTURE INVITED LECTURE SERIES zum Gastvortrag von Markus Pargfrieder, CEO Responsive Spaces. Streaming Link: MSteams We have been living in the so-called Experience Economy for quite some time now. But what does this mean for brands? And how have the requirements for the presentation and communication of a brand changed as a result? In addition, digital technologies are advancing in all areas of life and are permanently changing the expectations of customers and creating new needs. Against this background, Responsive Spaces has been dealing for years with the digital brand experiences, which still take place in real space as well. Markus Pargfrieder, founder and CEO of Responsive Spaces, provides insights into this still young but exciting field of activity with a bit of theory and many (inter)national examples.